The words on the brochures in 1930 convey the same message today:

"The Bale Company is a modern-day motor center -- a place where every type of repair and replacement may be secured--a friendly institution where interested executives and sales people will discuss your motoring problems with you."

In 1929, just months before the stock market crash, Hardin Bale left a 17 year partnership in a Ford dealership to purchase Little Rock's Chevrolet dealership. Through hard work and dedication to the community and his employees, the dealership survived the Great Depression. His son John Bale, Sr. recalled, "He closed up the place at night and would open it up the next day."

In a time that tops and windshields were extra equipment, Hardin Bale went the extra mile to teach some of his new car owners how to drive. That dedication to customers has been passed down through four generations of Bale and can still be seen in customer satisfaction today.